Money! For the content creators on the internet, the go-to method for earning this parameter of success is by showing advertisements alongside their content. And what better way to show these adverts than with Google Adsense. Over the last decade Google Adsense has taken center stage when it comes monetization. That being said, it must also be stated that nearly 70 percent of the total Adsense accounts are either suspended or completely banned due to violation of the adsense policies. So here are some Google Adsense policies that you should know about. Earn money using Adsense without ever having your account suspended or banned.


1. Never click on your own ads

Even if you are curious about your ads, never click on them.Also tell your family using the same IP address to follow this precaution. If you want more information about any advertiser appearing on your site, just type the URL of the ad directly into your browser’s address bar.



2. Don’t ask anyone to click on your Google ads


adsense policies

A fiverr gig like this can get you banned.Encouraging users to click on your Google ads is strictly prohibited – whether directly or indirectly. So people who hire freelancers from sites like fiverr to click on their ads ultimately end up banning their account.



3. Don’t place misleading labels on the ads


adsense policies

Never place misleading labels above Google ad units. You cannot increase your clicks by labeling your ads as ‘Support the website’ or ‘Cool stuff here’ on your ads, it will most definitely suspend your account. But you can label your ads as “Sponsored Links” or “Advertisements”


3. Follow ad placement policies


adsense policies

Make sure that your ads are well-placed on your site, they should have a reasonable distance from the interactive elements, do not mimic the surrounding content and are not placed under misleading headings.
Maintain adequate space between the ads and the page controls. For example, on a site with games, try to avoid placing ads too close to the game controls. Google Adsense generally recommends a minimum distance of 150 pixels between the flash player and the ad. Also never format ads so that they become indistinguishable from other content on that page. You are also advised by Adsense to keep the number of ads per page below three.



4. Don’t encourage accidental clicks


adsense policies

Don’t use ads in your image sliders. Publishers are not permitted to encourage users to click on Google ads in any way. This includes implementing the ads in a way that they might be mistaken for other site content, such as a menu, navigation, or download links.



5. Don’t bring unnatural attention to ads


adsense policies

Don’t use graphics or elements that bring unnecessary or unnatural attention to your ads. Things like flashy animations, arrows or other symbols pointing to the ads that draw a user’s eyes are not allowed.



6. Putting content images with ads


adsense policies

Don’t associate specific images with the individual ads appearing on your site. These techniques confuse users who assume that the image is directly related to the advertiser’s offerings and also reduces the overall user experience.



7. Don’t let your ads take the whole screen initially


adsense policies

Your ad should not cover the whole initial screen. Publishers should avoid site layouts in which the ads push content below the fold (that is the viewable area on your monitor or your mobile phone). These layouts make it hard for users to distinguish between the content and ads and the user experience is compromised.



8. Don’t make content to mimic ads


adsense policies

Image grids containing your ads are not allowed. Don’t implement Google ads in a manner that disguises the ads in any way. This includes formatting neighboring content to look similar to the ads. If a publisher places ads on non-Google search results pages, there must be a clear distinction between search results and ads.



9. Display consent message if your site uses cookies


adsense policies

Cookie banner should be displayed if your site collects cookies. If your site uses cookies to gather information of the user, then according to EU laws you have to show a message to the user that informs them that their data is being gathered. This can be a simple pop up or an overlay at the top of your site.



10. Create unique and relevant content

According to Adsense policies you must create your own unique content and use that on your site. If your ads is found near a copyrighted content that you don’t have the permission to use, your Adsense account will be in danger of getting suspended.




Never click on your own ads.

Don’t ask others to click on your ads.

Avoid including any prohibited site content, including adult content, violence or excessive profanity, drugs (including alcohol and tobacco), or copyrighted material.

Don’t modify the AdSense code.

Use Google’s Webmaster Quality Guidelines from the following url:

Do provide a good user experience.

Don’t place more ads than content on any page.

Don’t place images near ads in a way that may mislead users into thinking that the images are associated with the ads.